Blast off to great work.
Case Study: PromoPays
The client tasked us with helping them increase their organic rankings across a range of keywords in the promotional products space.
We became the clients 4th agency in 4 years after having gone through 3 others who could not figure out how to move the needle.
We took an approach that was different from the rest. We looked at what the others had done: on page, link building, content development… no results. Instead we started with what we KNOW is step 1 - technical SEO. We discovered what was hindering the rankings was a lot of technical problems! Site load speed, large image files, broken code and more.
We fixed all of the technical issues, revised the on-page SEO and within 3 months we saw results.
Everything doubled in terms of page 1 keywords: from 4 to 8 keywords at #1, from 10 to 20 in the top 5 and from 15 to 30 in spots 6-10.
Case Study: Gym Star
The client is a specialty gym apparel and supplements ecommerce store with a location in Regina, Saskatchewan.
The client came to us looking to increase sales via Paid Social and Google Ads while keeping the cost per sale within the $10-15 range.
We designed a strategy that would create a Gym Star audience by using videos on social to gain engagement (ask us how and why!), then push catalog sales. Similarly on Google, we used top of funnel cheap keywords then began remarketing with a different bidding process. We also focus on competitor keywords where we have insanely low CPC that have generated a high ROAS.
We simply needed to understand the platforms while outsmarting the competition.
So far in 2020 our cost per sale is around $6 via Social and $8 via Google Ads. In fact, as of October 15 and with the hurdles of COVID-19 the client is 30% ahead of 2019.
Case Study: The Riley Firm
The client is a divorce lawyer specializing in high net worth divorces. He came to us with a request of 1 lead per week.
The client first brought a terrible site for us to work with. We requested that we build a brand new site before moving on to running Google Ads or else we wouldn’t stand a chance. He also offered us $1500 in monthly ad spend, not easy when CPC’s can cost $50+!
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The similar keywords proved to be successful in gaining leads. We bid for the 2nd and 3rd positions on the big keywords knowing searchers will click on 3-5 listings. This meant we bid low and got the clicks cheap. So cheap that in fact our average CPC was only $2.14!
By the 3rd week we’d begun delivering leads at a pace of 4.5 every week. Within 2 months we generated $2 million worth of divorce leads.